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發布于: 2018-12-20 11:24

【名師觀(guan)點】王婧(jing): 論新時代我國文化產業政(zheng)策(ce)轉(zhuan)向(xiang)


  要(yao): 由我國(guo)文(wen)化產業近20年的發展(zhan)歷程看,伴隨(sui)著國(guo)內(nei)(nei)外環境變化(hua),文化(hua)產(chan)業政(zheng)(zheng)(zheng)(zheng)策(ce)持續調(diao)整是保障文化(hua)產(chan)業健康發展(zhan)的內(nei)(nei)在(zai)要求。需在(zai)未來進行文化(hua)產(chan)業政(zheng)(zheng)(zheng)(zheng)策(ce)轉向(xiang)(xiang)(xiang): 政(zheng)(zheng)(zheng)(zheng)策(ce)調(diao)控手段由(you)行政(zheng)(zheng)(zheng)(zheng)干預轉向(xiang)(xiang)(xiang)市場(chang)調(diao)節,政(zheng)(zheng)(zheng)(zheng)策(ce)支(zhi)持方式(shi)由(you)財政(zheng)(zheng)(zheng)(zheng)補貼轉向(xiang)(xiang)(xiang)普及藝術教育,政(zheng)(zheng)(zheng)(zheng)策(ce)關注重(zhong)點(dian)由(you)消(xiao)除城鄉二元結(jie)構轉向(xiang)(xiang)(xiang)兼(jian)顧消(xiao)除城市新二元結(jie)構,以及政(zheng)(zheng)(zheng)(zheng)策(ce)實(shi)施方式(shi)由(you)“自(zi)上(shang)而下”轉向(xiang)(xiang)(xiang)融合(he)社區文化(hua)治(zhi)理。

關鍵詞: 新時代;文化產業;政策轉向(xiang)

 

Policy innovation to push healthy development of cultural industries in China’s New Period

Jing WANG

(School of Media and Communication, Shanghai Jiao Tong University, Shanghai 200240, China)

  Abstract: Policy innovation is inherent demand of pushing healthy development of cultural industries in China’s New Normal’. The transformed demand is proposed to push healthy development of cultural industries: turning investment-driven into demand-driven, turning economic performance into social impact, turning manufacturing into sale and creative, turning extensive growth into intensive growth. Therefore, four innovative measures are proposed in view of sociology, including: policy control is shifted from administrative intervention to effective market mechanism; policy support is shifted from fiscal subsidies to universal art education; policy focuses is shifted from eliminating the urban-rural dual structure to combining eliminating new dual social structure in cities; policy assessment is shifted from economic evaluation to social participant, as well as policy enforcement is shifted from ‘up-to-down’ to integrate into community cultural governance.

keywords : China’s new period; Cultural industries; Policy innovation; Healthy development


論新時期我國文化產業政策轉向-探求錄用-王婧.pdf


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    作者簡介: 王婧,im電競媒體與傳播學院文化產業與管理系,副教授。im電競安泰經濟與管理學院管理學博士,芝加哥大學訪問學者;研究論文曾被人大復印資料(文化創意產業)、新華文摘全文轉載。研究方向: 國際文化貿易與政策;城市文化空間;文化(產業)發展指數;主要講授課程: 國際文化貿易研究、文化政策分析、文化產業學;郵箱: jingwang@floridaprelicensingclass.com


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